Principles of retailing /
Fernie, John, 1948-
Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore. - Second edition. - xviii, 349 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
9781138791947 (hardback) 9781138791954 (pbk.)
2014041922
Retail trade.
Retail trade--Management.
HF5429 / .F38 2015
658.8/7
Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore. - Second edition. - xviii, 349 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
9781138791947 (hardback) 9781138791954 (pbk.)
2014041922
Retail trade.
Retail trade--Management.
HF5429 / .F38 2015
658.8/7