Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.

By: Fernie, John, 1948-Contributor(s): Fernie, Sue | Moore, Christopher, 1937-Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138791947 (hardback); 9781138791954 (pbk.)Subject(s): Retail trade | Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .F38 2015
Contents:
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5429 .F38 2015 (Browse shelf (Opens below)) Available 23666

Includes bibliographical references and index.

The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.

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