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Digital marketing strategy : an integrated approach to online marketing /

Kingsnorth, Simon,

Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. - Second edition. - xvii, 364 pages : illustrations ; 25 cm

Revised edition of the author's Digital marketing strategy, [2016]

Includes bibliographical references and index.

ISBN: 9780749498085 9780749484224

LCCN: 2018057298

Subjects--Topical Terms:
Electronic commerce--Management.
Internet marketing.
Strategic planning.

LC Class. No.: HF 5548.32 .K566 2019

Dewey Class. No.: 658.8/72

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