Digital marketing strategy : (Record no. 31873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01290cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20768630 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231012155744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181206s2019 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018057298 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749498085 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749484224 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5548.32 .K566 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing strategy : |
| Remainder of title | an integrated approach to online marketing / |
| Statement of responsibility, etc. | Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 364 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Digital marketing strategy, [2016] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Kingsnorth, Simon, author. |
| Title | Digital marketing strategy |
| Edition | 2nd Edition. |
| Place, publisher, and date of publication | New York : Kogan Page Ltd, [2019] |
| International Standard Book Number | 9780749484231 |
| Record control number | (DLC) 2018058718 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5548.32 .K566 2019 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Open shelf | 12/10/2023 | falcon | 2 | HF 5548.32 .K566 2019 | 39751 | 01/03/2024 | 16/02/2024 | 12/10/2023 | Hard Covered Materials |