Normal view MARC view ISBD view

Industrial marketing /

Fotiadis, Thomas,

Industrial marketing / Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas. - 4th ed. - New York : Routledge, 2023 - xxxii, 365 pages : color illustrations ; 24 cm

Includes bibliographical references (pages 325-352) and index.

"An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description.

ISBN: 9781529778540 9781529778533

LCCN: 2022934596

Subjects--Topical Terms:
Industrial marketing.
Industrial marketing--Case studies.
Logistics.
Logistics--Case studies.

LC Class. No.: HF5415.1263 / .F685 2023

Dewey Class. No.: 658.8/04

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)