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Advertising and Promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 13th ed. - New York : McGraw‑Hill Education, 2024. - xxxi, 759p. : ill. ; 28cm

Includes bibliographical references and index.

ISBN: 9781266090608

Subjects--Topical Terms:
Advertising.
Advertising and Promotion.
Marketing communications.
Integrated marketing communication.

LC Class. No.: HF5823 / .B45 2024

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