Basic marketing:
Perreault, William D. 1999.
Basic marketing: A global-managerial approach. William D. Perreault; E. Jerome McCarthy. - 13th ed. - Boston; Irwin, McGraw-Hill, 1999. - xxiv, 791[21] p. : ill. Includes index.
0256209820
Marketing-management.
HF 5415.13 .M369 1999
Basic marketing: A global-managerial approach. William D. Perreault; E. Jerome McCarthy. - 13th ed. - Boston; Irwin, McGraw-Hill, 1999. - xxiv, 791[21] p. : ill. Includes index.
0256209820
Marketing-management.
HF 5415.13 .M369 1999