Basic marketing: (Record no. 3471)
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000 -LEADER | |
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fixed length control field | 00604nam a2200169 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150825b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256209820 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.13 .M369 1999 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
Dates associated with a name | 1999. |
245 ## - TITLE STATEMENT | |
Title | Basic marketing: |
Remainder of title | A global-managerial approach. |
Statement of responsibility, etc. | William D. Perreault; E. Jerome McCarthy. |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston; |
Name of publisher, distributor, etc. | Irwin, McGraw-Hill, |
Date of publication, distribution, etc. | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 791[21] p. : ill. |
Other physical details | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing-management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Hard Covered Materials |
Classification part | HF 5415.13 .M369 1999 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 25/08/2015 | Donation (B.F.A) | HF 5415.13 .M369 1999 | 8739 | 06/06/2019 | 25/08/2015 | Hard Covered Materials |