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Global marketing management/

Kotabe, Maasaki. 2008

Global marketing management/ Maasaki Kotabe and Kristian Helsen - 4th ed. - New Jersey; John Wiley & sons, 2008. - xxii,682 p. : ill.; 28 cm Includes index.

ISBN: 9780471755272

Subjects--Topical Terms:
Export marketing-management.
International business enterprises management.

LC Class. No.: HF 1416.K683 2008

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