Global marketing management/ (Record no. 8974)

000 -LEADER
fixed length control field 00638nam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151015b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471755272
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1416.K683 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotabe, Maasaki.
Dates associated with a name 2008
245 ## - TITLE STATEMENT
Title Global marketing management/
Statement of responsibility, etc. Maasaki Kotabe and Kristian Helsen
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey;
Name of publisher, distributor, etc. John Wiley & sons,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii,682 p. : ill.; 28 cm
Other physical details Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing-management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Helsen, Kristian.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Hard Covered Materials
Classification part HF 1416.K683 2008
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          MACHAKOS UNIVERSITY LIBRARY MACHAKOS UNIVERSITY LIBRARY 15/10/2015 Donation (B.F.A) 2 HF 1416.K683 2008 15795 03/03/2021 03/02/2021 15/10/2015 Hard Covered Materials
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke