Advertising and promotion: (Record no. 1761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150626b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97800733810941 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 .B387 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Dates associated with a name | 2009 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Statement of responsibility, etc. | Belch, George E. |
| Remainder of title | an integrated marketing communications perspective/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Newyork: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,838p. |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5823 .B387 2009 |
| Call number prefix | HF |
| Call number suffix | 5823 .B387 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 26/06/2015 | HF 5823 .B387 1998 | 5574 | 21/03/2019 | 26/06/2015 | Hard Covered Materials | ||||||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 07/09/2015 | 1 | HF 5823 .B387 1998 | 7836 | 04/06/2019 | 07/09/2015 | Hard Covered Materials | Donation (BFA) | 16/10/2015 | |||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 07/09/2015 | HF 5823 .B387 1998 | 9520 | 04/06/2019 | 07/09/2015 | Hard Covered Materials | Donation (BFA) |