Principles of Marketing/ (Record no. 17811)
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000 -LEADER | |
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fixed length control field | nam a22 7a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 161129b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9790673465558 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 .K5227 1995 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kinnear, Thomas C. |
Dates associated with a name | 1995 |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing/ |
Statement of responsibility, etc. | Thomas C. Kinnear; Kenneth L. Bernhardt; kathleen A. Krentler |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Harper Collins College Publishers, |
Date of publication, distribution, etc. | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlvii,808p.: |
Other physical details | ill.; |
Dimensions | 28cm. |
Accompanying material | cd |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bernhardt, Kenneth L. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Krentler, Kathleen A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Hard Covered Materials |
Classification part | HF 5415 .K5227 1995 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 29/11/2016 | Donation (BFA) | HF 5415 .K5227 1995 | 28988 | 25/06/2018 | 29/11/2016 | Hard Covered Materials |