Basic marketing : a global management approach

By: McCarthy, Joreme W, 1996Contributor(s): Perreault, WilliamMaterial type: TextTextPublication details: Boston: McGraw-Hill, 1996Edition: 12th edDescription: xxvi, 833p. :ill. Includes indexISBN: 0256139903Subject(s): Marketing--ManagementLOC classification: HF 5415.13 .M369 1996
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Technical section 		HF 5415.13 .M369 1996 (Browse shelf (Opens below)) Available 1805
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HF 5415.13 .K68 2013 Marketing Management/ HF 5415.13 .L37 2012 Marketing Principles HF 5415.13 .M33 1993 Basic marketing/ HF 5415.13 .M369 1996 Basic marketing : HF5415.13 .M369 2005 Basic marketing : HF5415.13 .M369 2008 Basic marketing : HF 5415.13 .M369 2009 Basic Marketing:

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