Strategic marketing management cases/ David W.Cravens,Charles W.Lamb,JR. and Victoria L.Crittenden

By: Cravens, David WContributor(s): Lamb, Charles W | Crittenden, Victoria LMaterial type: TextTextPublication details: Boston Burr Ridge : The Irwin/McGraw-Hill , c1999Edition: 6th edDescription: xvi,624p. :ill. Includes bibliography and indexISBN: 0256261253Subject(s): Marketing -- Case studiesLOC classification: HF 5415 | .C6944 1998
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HF 5415 .A56 2008 Annual editions: HF 5415 .A56 2008 Annual editions: HF 5415 .B66 2004 Contemporary Marketing / HF 5415 .C6944 1998 Strategic marketing management cases/ HF 5415 .E86 1990 Marketing / HF 5415 .K452 2007 Marketing : HF 5415. K452 2007 Marketing :

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