Marketing for Hospitality and Tourism/ Philip Kotler, John T. Bowen and James C. Makens.

By: Kotler, PhilipContributor(s): Bowen, John T | Makens, James CMaterial type: TextTextPublication details: Boston: Prentice Hall, 2010Edition: 5th edDescription: xxiii, 683p. : ill.Chiefly col) ; 28cmISBN: 9780135045596Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingLOC classification: TX 911.3 .M3K68 2010
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
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TX 911.3 .M3K68 2010 (Browse shelf (Opens below)) Available 25770

Includes references and index.

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