Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

By: Barban, Arnold MContributor(s): Cristol, Steven M | Kopec, Frank JMaterial type: TextTextPublication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1987Edition: 2nd edDescription: xii, 160 p. : ill. ; 26 cmISBN: 0844230189 (pbk.) :Subject(s): Advertising media planning | MarketingLOC classification: HF5826.5 .B37 1987
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5826.5 .B37 1987 (Browse shelf (Opens below)) Available 27932
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HF 5823 .B45 2011 Belch: Advertising and Promotion: HF 5823 .N48 1992 Cases in advertising management : HF 5823 .W455 2002 Advertising : HF5826.5 .B37 1987 Essentials of media planning : HG 172 .K37 2002 Business and Personal Finance / HG 173 .B47 2006 Principles of finance / HG 173 .B47 2012 Principles of finance

Includes bibliographies and index.

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