Basic Marketing: a marketing strategy planning approach/ William D. Perreault Jr., Joseph P. Cannon and E. Jerome McCarthy

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: TextTextPublication details: Boston: McGraw-Hill Learning Solutions, 2008Edition: 16th edDescription: xxxviii, 790p. : ill. ; 29 cmISBN: 9780077262426; 0077262425Subject(s): MarketingLOC classification: HF 5415.13 .P47 2008
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HF5415.13 .P388 2008 A preface to marketing management / HF5415.13 .P388 2008 A preface to marketing management / HF 5415.13 .P47 2003 Applications in basic marketing: HF 5415.13 .P47 2008 Basic Marketing: HF 5415.13 .P48 2004 Marketing Management: HF 5415.13 .S73 1989 How to prepare a marketing plan / HF 5415. 13. W249 2003 Marketing strategy :

Includes bibliographical references and index.

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