Basic marketing: a global approach E. Jerome McCarthy [and] William D. Perreault
Material type: TextPublication details: Boston Irwin 1993Edition: 11th edDescription: xxii, ill. (some col. photographs): 761p.; includes bibliographical references and index 25cmISBN: 0-256-10509-XSubject(s): marketing management | export marketing managementLOC classification: HF 5415.13 .M369 1993Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415.13 .M369 1993 (Browse shelf (Opens below)) | Available | 6419 |
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