Marketing/ Dhruv Grewal and Michael Levy
Material type: TextPublication details: Boston: Mc Graw- Hill, 2010Edition: 2rd edDescription: xxxv,683p.: ill.; 28cmISBN: 9780071285469Subject(s): MarketingLOC classification: HF 5415 .G74 2010No physical items for this record
Includes bibliographical reference and index.
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