Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Material type: TextPublication details: Hoboken, NJ : Wiley, 2010Edition: 5th edDescription: xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cmISBN: 9780470381113 (pbk.); 0470381116 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.84 LOC classification: HF1416 .K68 2010Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF1416 .K68 2010 (Browse shelf (Opens below)) | Available | 33236 |
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HF 1411 .R45 2021 An introduction to international economics : new perspectives on the world economy/ | HF 1416 .C375 2002 International marketing / | HF 1416 .K443 2002 Global marketing / | HF1416 .K68 2010 Global marketing management / | HF 1416 .O33 2002 Marketing Management Systems/ | HF 1416 .O33 2002 Marketing Management Systems/ | HF 1416 .O55 1997 International marketing : |
Includes bibliographical references and indexes.
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