Strategic management for tourism, hospitality and events / Nigel Evans.
Material type: TextEdition: Second editionDescription: xx, 708 pages ; 25 cmISBN: 9780415837279 Subject(s): Tourism -- Management | Hospitality industry -- Management | Strategic planningDDC classification: 910.68/4 LOC classification: G 155.A1 .E927 2015Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | G 155.A1 .E927 2015 (Browse shelf (Opens below)) | Available | 39463 |
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G 155.A1 .B66 2009 Worldwide destinations : | G 155 .A1C674 2018 Tourism : the business of hospitality and travel / | G 155 .A1D684 2002 Tourism : how effective management makes the difference / | G 155.A1 .E927 2015 Strategic management for tourism, hospitality and events / | G 155 .A1E927 2024 Strategic management for tourism, hospitality and events / | G 155.A1 .F46 2015 Ecotourism / | G 155 .A1F57 2018 Tourism : principles and practice / |
Includes bibliographical references and indexes.
Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.
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