Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle, David Bowie.

By: Gursoy, DoganContributor(s): Buttle, Francis [author. ] | Bowie, David [author.]Material type: TextTextPublication details: New York : Routledge, 2023Edition: 4th edDescription: xvi, 402p : ill: 25cmISBN: 9781032030364Subject(s): Hospitality industry -- Marketing | Consumer behavior | Digital marketingLOC classification: HF5415 | .G87 2023
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HF 5415 .B66 2004 Contemporary Marketing / HF 5415 .C6944 1998 Strategic marketing management cases/ HF 5415 .E86 1990 Marketing / HF5415 .G87 2023 Hospitality marketing : principles and practices / HF 5415 .K452 2007 Marketing : HF 5415. K452 2007 Marketing : HF5415 .K452 2007 Marketing :

Includes bibliographical references and index.

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