Research methods for business : a skill-building approach / Roger Bougie and Uma Sekaran.
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TextPublication details: Hoboken, NJ : John Wiley & Sons, 2019Edition: Eighth editionDescription: xxv, 396 pages : color illustrations ; 25 cmISBN: 9781119561224Subject(s): Business -- Research -- Methodology | Qualitative methods -- Study and teachingAdditional physical formats: Online version:: Research methods for businessDDC classification: 650.072 LOC classification: HD30.4 | .S435 2019Summary: "Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"--
| Item type | Current library | Call number | Status | Date due | Barcode |
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HD30.4 .S435 2019 (Browse shelf (Opens below)) | Available | 40215 |
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| HD 30.4 .S35 2019 Business research methods / | HD 30.4 .S35 2019 Business research methods / | HD 30.4 .S435 2016 Research methods for business: | HD30.4 .S435 2019 Research methods for business : a skill-building approach / | HD 30.43 .A43 2006 Data analysis & decision making : | HD 31 .B369485 2007 Management : | HD 31 .B7668 1980 Organization theory and management |
Uma Sekaran appears as the first named author on earlier editions.
Includes bibliographical references and index.
"Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"--
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