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Marketing : theory, evidence, practice / Byron Sharp.
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TextPublication details: South Melbourne, Victoria, Australia, : Oxford University Press, 2017Description: xxxvii, 796 pages : illustrations ; 25 cmISBN: - 9780195590296
- HF5415.32 .S53 2017
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF5415.32 .S53 2017 (Browse shelf(Opens below)) | Available | 40284 |
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| HF 5415.32 .S34 1997 Consumer behaviour/ | HF 5415.32 .S35 1999 Consumer behavior / | HF 5415.32 .S48 2023 Consumer behaviour/ | HF5415.32 .S53 2017 Marketing : theory, evidence, practice / | HF 5415.32 .S54 1999 Customer behavior : | HF 5415.32 .S64 2005 Consumer behaviour / | HF 5415.33 .U6H38 2004 Consumer behavior : |
Includes bibliographical references and index.
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