International marketing. Philip R. Cateora ; John L. Graham.

By: Cateora, Philip R, 2007Contributor(s): Graham, John LMaterial type: TextTextPublication details: Boston; McGraw Hill Irwin, 2007Edition: 13th edDescription: xi, 702 p. : ill. Includes indexISBN: 9780071105941Subject(s): MarketingLOC classification: HF 1009.5 .C38 2007
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