Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type: TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN: 0256030197Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1984Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415.13.M369 1984 (Browse shelf (Opens below)) | Available | 16763 |
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HF 5415.13 .L37 2012 Marketing Principles | HF 5415.13 .M33 1993 Basic marketing/ | HF 5415.13.M35 2010 Marketing dynamics/ | HF 5415.13.M369 1984 Basic marketing : | HF 5415.13 .M369 1993 Basic marketing: | HF 5415.13 .M369 1993 Basic marketing : | HF 5415.13 .M369 1996 Basic marketing : |
Includes bibliographical references and indexes.
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