Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi.
Material type: TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cmISBN: 0273681575; 9780273681571Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics -- ManagementDDC classification: LOC classification: HD9980.5.B78 2006 | .B78 2006Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HD9980.5.B78 2006 (Browse shelf (Opens below)) | Available | 1626 |
Includes bibliographical references (p. 449-466) and index.
There are no comments on this title.