Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.
Material type: TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138791947 (hardback); 9781138791954 (pbk.)Subject(s): Retail trade | Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .F38 2015Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5429 .F38 2015 (Browse shelf (Opens below)) | Available | 23666 |
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
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