Public relations / Tom Kelleher, University of Florida.
Material type:
TextEdition: Second editionDescription: xxi, 442 pages : illustrations (chiefly color) ; 26 cmISBN: 9780190925093; 9780190925116Subject(s): Public relationsAdditional physical formats: Online version:: Public relationsDDC classification: 659.2 LOC classification: HD 59 .K45 2021Summary: "Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Hard Covered Materials
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HD 59 .K45 2021 (Browse shelf (Opens below)) | Available | 39687 |
Includes bibliographical references (pages 402-420) and index.
"Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
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