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Being direct : making advertising pay / Lester Wunderman.
Material type:
TextPublication details: New York : Random House, c1996.Edition: 1st edDescription: xxiv, 305 p. ; 25 cmISBN: - 0394540638
- 658.8/4 20
- HF5810.W86 A3 1996
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5810 .W86 1996 (Browse shelf(Opens below)) | Available | 30898 |
Includes index.
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