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Marketing Communication: integrating offline and online with social media

by Smith, P R, 2011.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page Limited, 2011Availability: Items available for loan: 1 Call number: HF 5415.123 .S65 2011.

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Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A [author.].

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw‑Hill Education, 2024Availability: Items available for loan: 1 Call number: HF5823 .B45 2024.

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