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The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

by Treacy, Michael | Wiersema, Frederik D. (Frederik Derk).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1995Availability: Items available for loan: 1 Call number: HD 41 .T67 1995.

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Blue ocean strategy : how to creat uncontested market space and make the competition irrelevant/ W. Chan Kim and Ren'ee Mauborgne.

by Kim, W. Chan | Mauborgne, Ren'ee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard BusinessSchool Press, c2005Availability: Items available for loan: 1 Call number: HF 5415.153 .K53 2005.

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