Normal view MARC view ISBD view

Integrated marketing communications in advertising and promotion/

Terence A Shimp 2010

Integrated marketing communications in advertising and promotion/ Shimp, Terence A. - 8th ed., International ed - United States ; South-Western/Cengage Learning, ©2010. - xx, 668 p. : ill. ; Include index 28 cm.

ISBN: 9780324665314

Subjects--Topical Terms:
Communication in marketing.
Advertising.
Sales promotion.

LC Class. No.: HF 5415.123 .S2007

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)