Integrated marketing communications in advertising and promotion/ (Record no. 3077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150813b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324665314 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 .S2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Terence A Shimp |
| Dates associated with a name | 2010 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion/ |
| Statement of responsibility, etc. | Shimp, Terence A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed., |
| Remainder of edition statement | International ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United States ; |
| Name of publisher, distributor, etc. | South-Western/Cengage Learning, |
| Date of publication, distribution, etc. | ©2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 668 p. : ill. ; |
| Other physical details | Include index |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.123 .S2007 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 13/08/2015 | 1 | HF5415.123 .S55 2007 | 984 | 02/08/2021 | 23/06/2021 | 13/08/2015 | Hard Covered Materials | |||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 13/08/2015 | HF5415.123 .S55 2007 | 7652 | 13/08/2015 | 13/08/2015 | Hard Covered Materials | |||||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 13/08/2015 | HF5415.123 .S55 2007 | 983 | 13/08/2015 | 13/08/2015 | Hard Covered Materials |