Integrated marketing communications in advertising and promotion/ Shimp, Terence A.

By: Terence A Shimp, 2010Material type: TextTextPublication details: United States ; South-Western/Cengage Learning, ©2010Edition: 8th ed., International edDescription: xx, 668 p. : ill. ; Include index 28 cmISBN: 9780324665314Subject(s): Communication in marketing | Advertising | Sales promotionLOC classification: HF 5415.123 .S2007
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF5415.123 .S55 2007 (Browse shelf (Opens below)) Available 984
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF5415.123 .S55 2007 (Browse shelf (Opens below)) Available 7652
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF5415.123 .S55 2007 (Browse shelf (Opens below)) Available 983

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