Integrated marketing communications in advertising and promotion/ Shimp, Terence A.
Material type: TextPublication details: United States ; South-Western/Cengage Learning, ©2010Edition: 8th ed., International edDescription: xx, 668 p. : ill. ; Include index 28 cmISBN: 9780324665314Subject(s): Communication in marketing | Advertising | Sales promotionLOC classification: HF 5415.123 .S2007Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF5415.123 .S55 2007 (Browse shelf (Opens below)) | Available | 984 | |
Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF5415.123 .S55 2007 (Browse shelf (Opens below)) | Available | 7652 | |
Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF5415.123 .S55 2007 (Browse shelf (Opens below)) | Available | 983 |
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