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Effective Marketing:

ZIKMUND, WILIAM G. 2002

Effective Marketing: Creating and Keeping Customers in an E-commerce World William G. Zikmund - 3rd Ed - Australia: South Western, 2002 - xxix, 553p Index

ISBN: 9780324063929

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 .Z53 2001

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