Effective Marketing: (Record no. 4)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324063929 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .Z53 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZIKMUND, WILIAM G. |
| Dates associated with a name | 2002 |
| 245 ## - TITLE STATEMENT | |
| Title | Effective Marketing: |
| Remainder of title | Creating and Keeping Customers in an E-commerce World |
| Statement of responsibility, etc. | William G. Zikmund |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | South Western, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 553p |
| Other physical details | Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | Third Edition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415 .Z53 2001 |
| Call number prefix | HF |
| Call number suffix | 5415 .Z53 2001 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 2 | 1 | HF 5415 .Z53 2001 | 978 | 27/07/2015 | 15/07/2015 | 14/02/2015 | Hard Covered Materials |