Guerrilla marketing for dummies /
Margolis, Jonathan.
Guerrilla marketing for dummies / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson. - Hoboken, N.J. : Wiley, c2008. - xxiv, 351 p. : ill. ; 24 cm. - For dummies . - For dummies. .
Includes index.
pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens.
9780470289679 (pbk.) 0470289678 (pbk.)
2008935261
GBA890743 bnb
014674030 Uk
Marketing.
Selling.
Small business.
Advertising.
HF5415 / .M27933 2008
Guerrilla marketing for dummies / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson. - Hoboken, N.J. : Wiley, c2008. - xxiv, 351 p. : ill. ; 24 cm. - For dummies . - For dummies. .
Includes index.
pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens.
9780470289679 (pbk.) 0470289678 (pbk.)
2008935261
GBA890743 bnb
014674030 Uk
Marketing.
Selling.
Small business.
Advertising.
HF5415 / .M27933 2008