| 000 -LEADER |
|---|
| fixed length control field |
01863cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15412033 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160130092203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080814s2008 njua 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008935261 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA890743 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014674030 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470289679 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470289678 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn226355936 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Transcribing agency |
UKM |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
ORX |
| -- |
OKS |
| -- |
GZD |
| -- |
OCLCQ |
| -- |
GSC |
| -- |
DEBSZ |
| -- |
OCLCQ |
| -- |
BDX |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M27933 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Margolis, Jonathan. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing for dummies / |
| Statement of responsibility, etc. |
by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 351 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
For dummies |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garrigan, Patrick. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
--For dummies. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Contact for access assistance |
DE-576;wiley |
| Electronic format type |
image/jpeg |
| Uniform Resource Identifier |
<a href="http://swbplus.bsz-bw.de/bsz287736016cov.htm">http://swbplus.bsz-bw.de/bsz287736016cov.htm</a> |
| Hours access method available |
20090320122234 |
| Materials specified |
Cover |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2652163&custom%5Fatt%5F2=simple%5Fviewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2652163&custom%5Fatt%5F2=simple%5Fviewer</a> |
| Materials specified |
Inhaltsverzeichnis |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
pccadap |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Hard Covered Materials |