Guerrilla marketing for dummies / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson.
Material type:
TextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley, c2008Description: xxiv, 351 p. : ill. ; 24 cmISBN: 9780470289679 (pbk.); 0470289678 (pbk.)Subject(s): Marketing | Selling | Small business | AdvertisingLOC classification: HF5415 | .M27933 2008Online resources: Cover | Inhaltsverzeichnis
Contents:
pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Hard Covered Materials
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MACHAKOS UNIVERSITY LIBRARY | HF 5415 .M37 2005 (Browse shelf (Opens below)) | Available | 15780 |
Includes index.
pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens.
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