Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .H258 2009Online resources: Table of contents onlyItem type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415.2 .H258 2009 (Browse shelf (Opens below)) | Available | 20802 |
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HF 5415.153 .K53 2005 Blue ocean strategy : | HF 5415.2. B779 2002 Marketing research : | HF 5415.2 .G74 1988 Research of Marketiing Decisions. | HF 5415.2 .H258 2009 Marketing research : | HF 5415.2 .H258 2009 Marketing research: | HF 5415.2 .H35 2009 Marketing research : | HF 5415.2 .M382 2001 Marketing research : |
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
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