Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi.

By: Bruhn, ManfredContributor(s): Georgi, DominckMaterial type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cmISBN: 0273681575; 9780273681571Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics -- ManagementDDC classification: LOC classification: HD9980.5.B78 2006 | .B78 2006
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HD9980.5.B78 2006 (Browse shelf (Opens below)) Available 1626
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HD 9940 .A2K68 2014 Fashion Retailing: HD 9940 .O42D525 2000 Inside the fashion Business HD 9980.5 .B75 2005 Managing supply chains: HD9980.5.B78 2006 Services marketing : HD 9980.5 .F549 2011 Service management : HD 9980.5 .F58 2008 Seervice Management: HD 9980.5 .G55 2003 Services Marketing:

Includes bibliographical references (p. 449-466) and index.

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