Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.
Material type: TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138791947 (hardback); 9781138791954 (pbk.)Subject(s): Retail trade | Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .F38 2015Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5429 .F38 2015 (Browse shelf (Opens below)) | Available | 23666 |
Browsing MACHAKOS UNIVERSITY LIBRARY shelves, Shelving location: Open shelf Close shelf browser (Hides shelf browser)
HF 5415.7 .S86 1992 Strategic logistics management / | HF 5429 .B45 1992 Retail Management: | HF 5429 .B45 2001 Retail Management | HF 5429 .F38 2015 Principles of retailing / | HF5429 .F47 2003 Principles of retailing/ | HF 5429.L4828 2012 Retailing management / | HF 5435 .S3 2000 Consumer Behavior |
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
There are no comments on this title.