Industrial marketing / Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas.
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TextPublication details: New York : Routledge, 2023Edition: 4th edDescription: xxxii, 365 pages : color illustrations ; 24 cmISBN: 9781529778540; 9781529778533Subject(s): Industrial marketing | Industrial marketing -- Case studies | Logistics | Logistics -- Case studiesDDC classification: 658.8/04 LOC classification: HF5415.1263 | .F685 2023Summary: "An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description.
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF5415.1 .F68 2023 (Browse shelf (Opens below)) | Available | 40180 |
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| HF5415 .P75 2010 Marketing llf / | HF 5415 .T48 2007 Principles of Marketing: | HF 5415 .Z54 1992 Marketing / | HF5415.1 .F68 2023 Industrial marketing / | HF 5415.1 Z55 2013 Essentials of Marketing Research / | HF 5415.12 .A35 1986 Introduction to marketing in Africa | HF 5415.12 .A35 1986 Introduction to marketing in Africa |
Includes bibliographical references (pages 325-352) and index.
"An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description.
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