Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublication details: New York : McGraw‑Hill Education, 2024Edition: 13th edDescription: xxxi, 759p. : ill. ; 28cmISBN: 9781266090608Subject(s): Advertising | Advertising and Promotion | Marketing communications | Integrated marketing communicationLOC classification: HF5823 | .B45 2024
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF5823 .B45 2024 (Browse shelf (Opens below)) | Available | 40186 |
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| HF 5821 .O38 2006 Advertising & Integrated Brand Promotion/ | HF 5822 .K43 2004 Consumer behaviour. | HF 5823 .B387 2004 Advertising and promotion: | HF5823 .B45 2024 Advertising and Promotion : an integrated marketing communications perspective / | HG8051 .R45 2022 Principles of risk management and insurance/ | HG 8781 .D528 2020 Actuarial mathematics for life contingent risks / | HG106 .A387 2013 A workout in computational finance / |
Includes bibliographical references and index.
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