Basic marketing: A global-managerial approach. William D. Perreault; E. Jerome McCarthy.
Material type: TextPublication details: Boston; Irwin, McGraw-Hill, 1999Edition: 13th edDescription: xxiv, 791[21] p. : ill. Includes indexISBN: 0256209820Subject(s): Marketing-managementLOC classification: HF 5415.13 .M369 1999Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415.13 .M369 1999 (Browse shelf (Opens below)) | Available | 8739 |
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