Industrial marketing / Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas.

By: Fotiadis, Thomas [author.]Contributor(s): Lindgreen, Adam [author.] | Siomkos, George J. (George John) [author.] | Öberg, Christina, 1970- [author.] | Folinas, Dimitris, 1970- [author.]Material type: TextTextPublication details: New York : Routledge, 2023Edition: 4th edDescription: xxxii, 365 pages : color illustrations ; 24 cmISBN: 9781529778540; 9781529778533Subject(s): Industrial marketing | Industrial marketing -- Case studies | Logistics | Logistics -- Case studiesDDC classification: 658.8/04 LOC classification: HF5415.1263 | .F685 2023Summary: "An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description.
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF5415.1 .F68 2023 (Browse shelf (Opens below)) Available 40180

Includes bibliographical references (pages 325-352) and index.

"An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description.

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