Consumer behavior : building marketing strategy 9/e / Del.L Hawkins ,Roger J.Best ,Kenneth A.Coney and Eric C.Koch
Material type:
TextPublication details: Boston : McGraw-Hill , c2004Edition: 9th edDescription: xxvi, 792p. : ill. ; 24cm CD-ROM cm 12ISBN: 0071214690Subject(s): Consumer behavior -- United States | Market Surveys -- United States | Consumer behavior -- United StatesLOC classification: HF 5415.33 .U6H38 2004
| Item type | Current library | Call number | Status | Date due | Barcode |
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415.33 .U6H38 2004 (Browse shelf (Opens below)) | Available | 24271 |
Includes appendix and index.

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