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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

by Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: 1 Call number: HF 5415. 13. W249 2003.

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Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.

by Churchill, Gilbert A | Ford, Neil M | Walker, Orville C.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993Availability: Items available for loan: 1 Call number: HF5438.4.C48 1993.

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