Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
Material type:
TextSeries: Innovation and technology horizonsEdition: First EditionDescription: xxii, 228 pages : illustrations ; $c 24 cmISBN: 9780367149994; 9780367150006Subject(s): Tourism -- Management | Tourism -- Marketing | Tourism -- Information technology | Hospitality industry -- Management | Hospitality industry -- Marketing | Hospitality industry -- Information technologyAdditional physical formats: Online version:: Tourism, hospitality and digital transformationDDC classification: 910.68/4 LOC classification: G 155.A1 .M47 2020Summary: "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Hard Covered Materials
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MACHAKOS UNIVERSITY LIBRARY Open shelf | G 155.A1 .M47 2020 (Browse shelf (Opens below)) | Available | 39669 |
Includes bibliographical references and index.
"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
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